The Importance of Commenting on Blogs
When we talk about social media marketing, blog comments have become an important part of it. Whether it is b2b or b2c social media marketing, using blog comments improves your search engine marketing strategy. From a search engine optimisation point of view, there are a number of positive effects of blog comments referring to driving qualified traffic to your site. Blog comments are an effective online marketing technique because they tend to bring more qualified and motivated traffic.
However, blog comments are also very useful and effective in building your online presence, so need to be carefully considered when designing your social media marketing strategy. Commenting on blogs demonstrates to readers that you’re active, passionate about a particular topic, and that you want to add value to the topic that’s being discussed. Also, blog comments are an excellent way to connect and build relationships with key people in your field. Through their use, a business can create positive feedback and experience the benefits of social media marketing.
Before posting blog comments bear in mind three basic questions that will help you focus your message:
Who am I targeting through posting my comment here?
What action do I expect from their side?
How can I make them feel confident about taking this action?
We have compiled a list of Dos and Don’ts to have in mind as to structure your blog comments effectively:
Don’t:
Embed links in the body of your comment. WordPress, for example, automatically adds a “rel=nofollow” attribute to the link, so you won’t see any impact on your web analytics .
Add a comment if you have nothing of value to add to the conversation.
Leave a comment without knowing your grammar and checking your spelling! It hurts your credibility.
Leave disrespectful or inflammatory comments.
Leave comments on every single post, or on a consistent string of posts.
Leave comments just to build up your inbound links for SEO. If you don’t add value, you will only be perceived as a spammer.
Do:
Read all the comments before leaving yours. Leave comments that are relevant and valuable to others beyond mere opinion.
Do answer questions left by other commenters.
Use your comments to hint at your expertise. Try to be subtle and skilful.
Do leave a link to your site.
Use target keywords in your “name” in your comments as well as your tagline/position.
Add insight, a new idea or a relevant link to the original blog post.
This is a list of do’s and don’ts to have in mind before posting a blog comment that will benefit your brand. Building your brand through blog comments has to be part of your business’ social media strategy. Please share with us your experience with blog comments and feel free to give us your opinion on this topic!
Article used with permission by SysComm International – http://www.syscomminternational.com an established search engine marketing agencies that, since its launch in 1999, has been promoting ethical use of free search engine marketing practices over a wide range of online media channels on both B2B and B2C platforms.
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Thank you very much for your tips! They are very insightful. I’ve left comments on blogs but I never thought of them as a well-organized form of blog marketing. Thank you for all the information, I found it very useful!
.-= Clotilde Menendez´s last blog ..Patches Flowerumi Bear =-.
Dear Clotilde,
Thank you for stopping by. And you are welcome! It was a great article and I am just happy the author allowed us to share it with our readers.
I love commenting on blogs. Blogging can be a lonely activity and it is so great to know others actually read them. And commenting just affirms that. We may not always agree with what is written (and we shouldn’t) however it is still wonderful to make connections this way.
Have a great day… blog on!
Heidi
[...] The Importance of Commenting on Blogs. [...]
Great post Heidi. I have just shared this on my new Blog! You reminded me of how much I like to see comments on my blog! Hint Hint!!
http://sherrylynnsimoes.com/blog/2010/02/24/the-importance…nting-on-blogs/
Keep up the great posts!
Sherry
Hi Heidi! I’m so glad you posted this article. I found your website while working on some research…great find! I know you didn’t write the article, but am so glad you placed here, this is a great example of using free reprint articles to educate your market.
As a business social media manager, I let me clients know that it’s important to comment on blogs…now I’m purposely scheduling time for my business to do so.
Thank you for this opportunity to read quality information!
So glad you stopped by!
And thanks for commenting on the blog comment article… it’s working,
Heidi
Heidi,
Thanks for letting me know about this article and your website. This article has some great tips. Most importantly, you have presented it in a manner that makes people feel comfortable with a topic they often do not understand.
Your comments about targeting your message to your audience for that particular topic are good and I concur. My mission is to provide targeted market research that hits my clients target with deadly accuracy. I know this works for them.
Georgenne
Georgenne,
Considering all the great feedback you have been sharing on LinkedIn, I am delighted you stopped by and really appreciate your kind remarks.
Thanks so much for taking time to leave a comment. You know how important they are!
Have a wonderful week… and then some,
Heidi
Heidi, we’ve devoured this topic within LinkedIn and now we’re here. You already know how passionately we’ve been discussing this but you made a great point about simply spell-checking. I can’t reiterate that enough. People forget that we never know who’s viewing what we’ve written. A well-respected opinion written poorly may be overlooked and hinder an opportunity that would have been. Even when we don’t have much to say, we have to pay attention to exactly how we say it. It not only demonstrates out expertise (when applicable) but also our attention to detail.
Be smart, look good, be well-written!
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