Comments on: Social Media, Internet Marketing and Minding Your Manners http://wemagazineforwomen.com/social-media-internet-marketing-and-minding-your-manners/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-internet-marketing-and-minding-your-manners Resources and Articles for Empowering Women in Business and in Life including Honoring Ordinary Women Doing Extraordinary Things Sun, 12 Feb 2012 13:52:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brand4profit http://wemagazineforwomen.com/social-media-internet-marketing-and-minding-your-manners/comment-page-1/#comment-1086 Brand4profit Tue, 13 Jan 2009 09:59:28 +0000 http://wemagazineforwomen.com/?p=443#comment-1086 The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now. Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction. While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

]]> By: Posts about Apple Software as of January 12, 2009 | The Lessnau Lounge http://wemagazineforwomen.com/social-media-internet-marketing-and-minding-your-manners/comment-page-1/#comment-1085 Posts about Apple Software as of January 12, 2009 | The Lessnau Lounge Tue, 13 Jan 2009 00:24:10 +0000 http://wemagazineforwomen.com/?p=443#comment-1085 [...] attaining new music – I’ve started buying all my new music on iTunes, confused since reading Social Media, Internet Marketing and Minding Your Manners - wemagazineforwomen.com 01/12/2009 That’s the theme for the next three teleconferences for the [...] [...] attaining new music – I’ve started buying all my new music on iTunes, confused since reading Social Media, Internet Marketing and Minding Your Manners – wemagazineforwomen.com 01/12/2009 That’s the theme for the next three teleconferences for the [...]

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