Author: Heidi Richards Heidi Richards Mooney is the Publisher and Editor-in-Chief of WE Magazine for Women, a serial entrepreneur, the author of a dozen books and a social media expert. Heidi has interviewed hundreds of experts on Social Media Around the World. In 2003 Heidi was named one of 50 women shaping the Internet by the International Virtual Women’s Chamber of Commerce. In 2009 she was named a Twitter Woman to Follow by Only2Clicks.com. She works with solopreneurs, professionals and small businesses in ecommerce, direct sales and retail.