Steve Jobs is a smart guy. He was way ahead of the hi-tech game when he launched the iPod, Apple’s digital music player, in 2001. By 2007, 100 million units were shipped worldwide. Apple then introduced the iTouch and iPhone.

If you think about HOW many people own an iPod, iTouch or iPhone, that’s BILLIONS of people worldwide downloading music and podcasts. These iPod fanatics are also YOUR potential customers and clients. Four BILLION songs have been sold over the past four years!

If you haven’t tapped into this HUGE marketing resource, then you are years behind when it comes to hi-tech marketing tools. You just need to step outside your door, hop on the subway or bus, and WATCH people listening to music on iPods!

How to Submit Podcasts

A podcast is a series of audio or video files that is released and made available for public downloading via web syndication. If you haven’t considered creating podcasts to promote your products or services, it’s time to jump into the podcasting world. Podcasts don’t have to be elaborate productions – you can keep it as simple as audio. Check out the following podcast tips (http://www.mcelhearn.com/?p=152).

When iTunes began supporting podcasting in 2005, one million users had already subscribed two days after its release. That was four years ago-think about how MANY subscribers buy and listen to iTunes now in 2009 – A LOT!

• CREATE your podcast!

• Log into the iTunes Store (http://www.apple.com/itunes/)

• If you don’t have an account, click on the “Sign In” button on top right

• After you create your account and are logged in, scroll down to the bottom of the page and under “Learn More” click on “Submit a Podcast”

• Enter podcast RSS feed into field and click “Continue”

• Select “Category” for podcast. The screen then displays metadata found in your feed.

• Verify that ALL information is filled out correctly – make sure feed is generated properly before submitting

• Submit and wait for approval.

• Once approved by iTunes (it usually takes a few days), they show up under the podcasts directory

• You won’t be charged for podcast submissions – FREE to submit

Benefits of iTunes Podcast Marketing

• Audio and video podcasts capture users’ attention FAST! People learn quickly compared to just reading straight text

• Downloads are easily accessible 24,7 – EVERYONE has an iPod, iTouch or iPhone and can download podcasts off iTunes whenever they want.

• Podcasts are portable – users download podcasts and listen to them while “on the go” (while commuting, at work, etc.)

• Sends powerful messages – podcasts convey emotion and acts like a ” personal conversation” between customers and company.

• Loyalty from subscribers – they like your podcasts, subscribes to MORE podcasts and you become a recognized “expert” in your field!

• Appeals to a HUGE audience across the globe and hits all demographics and niches

• Creates a viral marketing phenomenon – other users will tell other users about your podcasts!

• Notifies subscribers of NEW podcasts – ensures your audience will NEVER miss your new podcast and makes it easy for them to always get updated information!

• FREE – it doesn’t COST money to upload OR download podcasts on iTunes

• Easy to publish podcasts (see above directions) – this saves you both TIME and MONEY!

Zeke Camusio (and more articles by him) can be found at The TheOutsourcingCompany.com ~ http://www.TheOutsourcingCompany.com/blog

Daisy Wright, President of The Wright Career sent me two interesting interviews last week and I asked if we could share them with readers of WE magazine for Women. Daisy said yes. Here they are:

JibberJobber is your one-stop resource to organize and manage your job search; track personal and professional relationships; keep track of companies you are targetting and track jobs you have applied for. Listen to this informative interview between Jason Alba, founder and CEO of JibberJobber, and Daisy Wright, Certified Career Coach and owner of The Wright Career Solution. Jason Alba. Jason knows what it means to have been unemployed, and wondering where his next job opportunity was coming from.  Jason’s background is in IT, specifically web development, and he combined his experience as a job seeker with his business and technical background to create JibberJobber, and as they say, the rest is history.

Listen here:  http://tinyurl.com/km4t82

Discussion on Social Media

If you have heard of Twitter, Zoominfo, VisualCV, Whowhere, Spoke, Jigsaw, then you are in the forefront of social media?  It is the talk of the town these days, and sometimes the term belies one of its main purposes – a career tool for job seekers as well as a networking tool for business owners.

Follow this link http://tinyurl.com/mphwc9 to listen to Career Coach Daisy Wright as she discusses social media tools and how they can become a part of your job search strategy. You can also click on the podcast button below to listen.

Daisy Wright is a Certified Career Management Coach, speaker and author of No Canadian Experience, Eh? A Career Survival Guide for New Immigrants. She provides interview, resume and career coaching, as well as workshop facilitation. Daisy can be reached by phone at (905) 840-7039, by email at daisy@thewrightcareer.com. Visit her websites: www.thewrightcareer.com and www.nocanadianexperience-eh.com.

Today I had the pleasure to once again interview Penny Haynes, multimediapreneur and the brains behind the Commercial Creation Center.

Most internet entrepreneurs recognize the importance of engaging and retaining visitors to your site with audio and video, and yet many don’t have the time or expertise to create or upload multimedia.

If you need need to increase your search engine rankings but don’t want to spend thousands of dollars on paid advertising,  video and audio can get you the recognition with the search engines without breaking the bank.

In this interview Penny talks about some of the features of CCC, how you can use it to market your products and services,some of the most creative ways people are using it, the investment (and it is so reasonable) and more.

The Commercial Creation Center is so easy, it takes a simple push of the button to publish a podcast, a video or any other multimedia products you desire.

Perhaps you are a “do-it-yourself” entrepreneur and yet you still want the comfort of always having an expert on hand to offer help whenever needed, or to do the project if you don’t have the time to complete it. What makes the Commercial Creation Center so unique, is that when you sign up, you get Penny Haynes expertise. She is available to answer your questions and show you exaclty how to maximize your experience.

Click on the Video  above to learn more about how to use the Commercial Creation Center to meet your multimedia audio and video goals.
To listen to the Interview ( podcast) click here: http://tinyurl.com/l5u8oy.

To learn more and visit the site, go to: http://tinyurl.com/WECCC today!

About Penny: Penny Haynes is a Multimediapreneur, Web & Software Programmer and Audio/Video Producer and Trainer. Penny works with large corporations such as Lifetime Television for Women as well as individual entrepreneurs. Penny specializes in working with audio/video novices, and creating tools to help entrepreneurs get more mileage out of the content they create in text, image, audio and video formats.  She is the brains behind the two latest software platforms RssZine and Commercial Creation Center.

Its a new software called RssZine.  It is amazing!  In addition to turning a series of blog posts into a searchable, downloadable ebook, she also added Turning Page Technology to the mix. Listen to this 28 minute podcast about how to use this cutting edge technology to enhance your online experience and that of your clients and customers.

About Penny: Penny Haynes is a Multimediapreneur, Web & Software Programmer and Audio/Video Producer and Trainer. Penny works with large corporations such as Lifetime Television for Women as well as individual entrepreneurs. Penny specializes in working with audio/video novices, and creating tools to help entrepreneurs get more mileage out of the content they create in text, image, audio and video formats.  She is the brains behind the two latest software platforms RssZine and Commercial Creation Center.

Two of the resoucrces Penny recommended during the call:

My Minisite Graphic by Semmy Lauw ~ At Only $17 for an ebook cover Penny said this service offers the lowest priced, high quality graphics she have ever seen.  And she has used the service herself with excellent results.

New Media Transcription by Phyl Herman is a must if you have a podcast, teleseminar, webinar, speech, or other audio or video recordings, there’s money to be made from that golden content as transcripts, articles, RSS e-zines, or it could even become your next book! New Media Transcription services includes basic editing and help strategically promote you on the hottest social media as part of their services.

Click on the Podcast icon BELOW to download and listen to NOW or to listen LATER. If that link does not work, click here: http://tinyurl.com/mtj4zd