(Excerpted with permission from The Celebrity Experience: Insider Secrets to Delivering Red-Carpet Customer Service (Wiley, 2008) by Donna Cutting.)
What Not-So-Recognizable Actor at a movie premier or member of a celebrity’s entourage hasn’t heard those dreaded words: “Are you anybody?” These are the people who become invisible next to the intriguing, glamorous, and charismatic celebrity whom [...]
How To Sell Products/Services Successfully by Marcella Glenn
”I know how to do that.” You commented.
The goal is to sell irresistible products and services, and profit.
Allow a trial period for your wares. Customers pay a percentage of the total cost, to get a product or service home. Give them, for example, thirty days to return it.
The [...]
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