During the holiday season, you may have the opportunity to interact with superiors in your organization. This is the perfect opportunity for you to be heard confidently and clearly by your bosses, colleagues and office mates.

A week or two before your office party, leave yourself a voicemail on your office line, and listen to your voice the next time you’re in the office. Analyze your message critically. Is your voice too highly pitched, too gravelly, too loud or too soft? Do you speak too fast or ‘uptalk’ at the ends of your sentences?

Start using your voice more effectively and powerfully. Try these strategies:

Too High a Pitch: When we speak loudly above the noise of the gathering, our vocal folds, throat and jaw can tighten which causes our pitch to rise. Take a deeper breath into your lower rib cage and open your throat as you speak. Your vocal folds will remain relaxed and your pitch will remain lower.

Gravel: Be sure to keep your volume constant through the end of your sentences and pronounce the last word. Frequently, we are ready to move on to our next thought and let our voices trail off or become gravely. Practice singing songs and then speak the songs so that you breathe through the last word.

Uptalk: You sound less confident and certain if you inflect the ends of your sentences upward as if asking a question. If you uptalk, practice stating the last word as a fact. Write down sentences and practice:

Instead of: My name is Sarah Monroe? I work in legal affairs?

Say: My name is Sarah Monroe. I work in legal affairs.

Rapid Rate of Speech: Sometimesyourspeechallruns togetherwhenyouspeaktoofast. Say “Didn’t we work together on the gov-ern-ment’s contract for health care management last year?” Speak smoothly, but remember to say the ends of words and all the syllables in words with many syllables. This strategy will slow you down and assure that you’ll be heard and understood the first time.

Practice these vocal techniques while reading your emails out loud, or by leaving yourself daily voicemails at the office. Start today to unlock your most powerful tool: your voice!

Susan Miller, Ph.D. is a voice and communication coach and founder of Voicetrainer, LLC located in Washington, DC. Her book Be Heard the First time: The Woman’s Guide to Powerful Speaking trains women to maximize their impact every time that they speak. Learn more about her at www.voicetrainer.com.

This article is excerpted from the Holiday Gift Guide for 2011. Be sure and check it out and read other articles about the holidays. It’s also great to add to your online shopping experience! While you’re at it be sure to check out Susan’s special offer for readers of WE Magazine for Women below (click on the link above the ad to view her site):

www.voicetrainer.com

Let me just cut to the chase. EVERYONE IS NOT YOUR CUSTOMER. If you don’t know what your brand stands for, who your target market is, then I’m sorry to break the news to you, you truly don’t have a business strategy. You won’t know how to identify your services or how to communicate what you do effectively and worst of all YOU WON’T BE MEMORABLE.

Okay, now that I got the bad news out of the way…let’s get down to the nitty gritty of what you can do to stay on the minds and hearts of your consumer…

DEVELOP A KNOCK-YOUR-SOCKS OFF BRAND!

What is Branding?

I like to look at branding as a little more than just your logo and colors. Its story telling about what you do via your messages, your activities, and of course your image… your mark. It’s a promise about what you are going to deliver.

•    Your brand is the heart and soul of your company. It’s apart of what you stand for.

•    A brand can give a small company a corporate identity that is larger than life. A highly developed brand can position your company alongside the ‘BIG DOGS’ in your industry if done correctly.

•    The more consistent you are with your message, the more memorable you’ll be.

As a small business owner it’s also why you wake up every morning. Your brand is what you live for and what you stand for! Own Your Power stands for helping people awaken to their greatness, heal and transform…it stands for power, passion and freedom.

It’s a collection of meanings that we carry around with us. The feeling, emotions, results, and  trust we put into a company.   It’s also about quality and service.

Okay…Quick ‘Lil Exercise:

Here are a few brand names to look over. Think about what emotions, memories, or images come to mind… Jot something down for each one.

1.    McDonald’s

2.    Spirit Airlines

3.    Whole Foods

4.    BP

5.    Barbie

6.    Nike

7.    American Express

8.    Phillip Morris

9.    Jack in the Box

10.    Target

11.    Jet Blue

12.    Barnes and Nobles

13.    Starbucks

I bet you thought about more than the logo, huh? ☺  Some made you feel good and some might have made you feel upset and disgusted! LOL  Some you probably didn’t know much about and felt indifferent.

Think about what came to mind when you read those names. Now…put your company name on that list. What would you like to hear your customers say after they saw your name or logo?

Branding also sums up the beliefs of your organization and your mission. But oh…it goes even deeper than that. It’s the music you play in your restaurant,  the smell of that incense in your yoga studio, the way  your team dresses in all red at  your hair salon, your top-notch customer service, the colors on the walls, the way you advertise. It’s that cute and fun way you answer the phones, it’s in your email signature . It’s in your own signature style, your podcast theme song, the font you use. I could go on…but I won’t. You get my drift by now!

Who knew you could drop little bread crumbs of your brand around in all that you do each day? ☺  Just about anything that can connect your customers emotionally to you is a part of your branding.

And a big one, that I can’t forget: It’s about how you interact in social media networks!  It’s so important to inject a little personality and a touch of your own life within your postings.  You just have to find a balance where it’s not soooo much about your kids and how you’re about to go to Walmart to catch that sale on Ice cream vs. being too sales pitchy and only talking about your business.  Think of your social media interactions as a conversation.

When you are in small business, being authentic truly matters. Bring a bit of your personality and your business brand mixed together. It’s extremely hard to HIDE BEHIND your brand these days. It’s actually a plus to have a personality to represent what you do.  Like I jokingly tell my clients new to social media…You can run, but you can’t hide.

Really dig deep and understand WHAT BUSINESS YOU ARE TRULY IN? What does your brand represent?

Holistic Business Coach, Simone Kelly Brown, the passionate visionary behind Own Your Power Communications, encourages you to own your business and pursue a holistic lifestyle. Check her community out and connect with like-minds here: http://www.ownyourpower.ning.com

Ever wonder what your personal strengths are – in and outside the workplace?

Your personal brand broadcasts to the world your strengths, abilities and personal value-added. It’s what distinguishes you from everyone else on the block. For instance, that propensity to organize can bring order to family systems and workplace structures alike. Or perhaps you contribute in another way. Understanding your contributions to the world are a key component to your own sense of personal power and efficacy.

A simple way to identify your natural strengths is to create what I call a “List of Tricks”. Simply brainstorm your personal talents, list them on a sheet of paper and review them regularly. When you feel challenged by a process or task, refer to your list to re-gain your footing.

Here’s what you do: during a quiet moment, with pencil and paper in tow, ask yourself: “What do I enjoy doing in my personal and professional life?”

Some answers could include:

• Motivating others to be and do better
• Communicating my thoughts and feelings
• Analyzing concepts, ideas and processes
• Debating thoughts and exchanging ideas
• Handling details and bringing organization
• Preserving and record-keeping and
• Persuading others to my point of view
• Taking risks and encouraging others to try new experiences

Don’t “over think” the process. Don’t analyze or qualify the thoughts – just list whatever comes to mind.

Your Personal Brand

Tom Peters, management guru and creator of “Tom Peters’ Career Survival Guide” says “you figure out what it takes to create a distinctive role for yourself — you create a message and a strategy to promote the brand called You”. Have you ever thought it? You are a brand; your strengths bundle you and package you to the entire world. Operate in the capabilities; not your weakness so you can present a compelling brand that inspires confidence.

You Can’t Help Yourself!

Innate skills are similar to a life calling. You’re going to do them whether you are paid to or not. For example, my husband is a teacher, not professionally, but by nature. He can’t help it. At any given moment, you’ll find him sharing knowledge and information with someone somewhere– it’s just who he is. It’s no wonder that literally thousands assemble to hear him speak.

The same goes for you and your strengths. You will perform them both consciously and subconsciously – whether given the opportunity or not.  This drive to be your truest self is part of what makes you secure and confident. Enhance your natural strengths and cultivate a brand that will springboard you into personal and professional success!

About Author: Teri Worten Brooks is a married mother of two and a consultant in Kansas City, Missouri. While a single mom, she created a nonprofit organization, Sisters Helping Sisters, to provide support to mothers. As a consultant, Teri facilitates self-awareness workshops for corporate and organizational teams. You can visit her nonprofit at sistershelpingsisters.org or consulting business at http://www.tericbrooks.com.Teri also blogs at Teaming with Brooks.

Finding the time, energy and confidence to network can be tough for anyone – even successful business women.  But women who work in male-dominated environments can find networking even more challenging. It can be an intimidating and isolating situation, and is more common than many might think despite the approximately 70 million working female Americans (38 percent of whom are in professional occupations).

A friend of mine is an environmental engineer, and a senior level manager at a huge engineering and construction firm.  She shared with me about how tough it is to travel – which she does regularly – for work as the only woman on an eight-person team.  As much as she likes and gets along with her male co-workers, she does find it hard to really bond with them as the way they do each other.  Everything from choosing restaurants to relating to the workers on the construction site is just plain different for her.  Her story really brought home for me the daily challenges for women networking in predominantly male environments.

For these women, and many others like them, building successful relationships with their peers can be more difficult. Women may be ostracized, patronized or simply overlooked by male colleagues who believe that their company or industry is no place for a woman. Some men may be overtly rude and confrontational, while others may just be uncomfortable having a woman in their workplace and avoid interaction altogether.  Often they simply don’t stop and think how tough it can be to be the only woman in a group of men.  Whether dealing with male bosses, employees, peers or customers, being the only women (or one of a very few) can be very lonely indeed.

If you do work in a primarily male environment and are trying to proactively network, how can you overcome this challenge?

Use your skills and abilities. Instead of trying to blend in with the guys, leverage your innate differences. Add the personal touch by asking your male co-workers about their families, their vacations and their hobbies – something his guy pals probably won’t do. Use your social skills and etiquette to shine at networking events. Utilize follow-up tools; after all, when is the last time you got a thank you note from a man?

Relate to your male colleagues. Connect with your male coworkers on both a professional and personal level. You will have things in common; you just have to find them.  By taking the time to learn a little about their interests – whether its local politics, college football or high tech gadgets – you can join in the guy talk. Also, seek their opinions, insight and concerns regarding your profession, industry or company. These topics bridge the gender gap and can help you build rapport.

Reach out to the other women in your situation. There is great power in uniting with your sisters … especially when there are so few of you! Your female colleagues should become a source of support in a male-dominated company or industry. After all, no one knows better than them what you are going through. Not every female co-worker will be your friend simply because you share a gender, but you will find allies if you reach out.

Identify supportive male colleagues and focus on them. Most men are perfectly comfortable working with women. Instead of worrying about how to handle the ones who aren’t, focus on building relationships with the good guys. It’ll be obvious who they are. These men will include you in conversations, decisions and opportunities, and will be assets in your network. These men can be a great resource, as they can be well-connected and will happily open their networks to you.

Broaden your networking world. In order to meet and build relationships with other women, you may need to expand your networking to a regional or national level, or online. While it may seem that there is not another woman alive who is dealing with a similar situation, there are plenty – just maybe not in your zip code. Many organizations have been created to enable women in the same field or industry to meet and share experiences across geographic boundaries. You can also connect with women in similar career circumstances by networking online in relevant communities, getting and giving advice, seeking opportunities, and even just venting.

Whether in an office, on a factory floor or at a board meeting, women are often the minority in business situations.  As with all networking, it will take time for the techniques described above to pay off, but you can succeed even in a challenging environment.
Marny Lifshen, an Austin-based marketing communications and public relations consultant, as well as a speaker is the author of Some Assembly Required: A Networking Guide for Women. She works with businesses to develop brand awareness and credibility, and to establish relationships with key audiences and influencers. Marny integrates grass-roots strategies into every marketing campaign, including customized networking programs. Marny can be reached at www.marnylifshen.com.

Here’s an Excerpt:

Leadership is incredibly important in turning your contacts into contracts because leadership, as defined by internationally recognized leadership expert John Maxwell, is “influence, nothing more and nothing less.” 

In his book, “The 21 Irrefutable Laws of Leadership”, the 1st and most important law states that: Leadership ability determines a person’s level of effectiveness! Therefore, being an expert in your individual competency isn’t enough to influence others.

However, turning your contacts into contracts is the result of an effective leadership development plan as knowing how to influence others is critical to growing any business.

AUTHENTIC CONNECTIONS

There are three ingredients to form an authentic connection ~ 1) You have to be authentic. 2) You have to value connecting. 3) You have to be willing to make connections.

There are 3 steps to the first ingredient, being authentic :

• Step #1: Be Willing to Be Yourself! 
In business, it’s important to do what you do best in the manner in which only you can do it. As Oscar Wilde said, “Be Yourself…..Everyone else is taken!”

• Step #2:  Be Honest (with Yourself)!

According to research by Kouzes and Posner, the number one leadership quality is honesty. Be honest with where you are, where you need help, and what you can do for others.

• Step #3 – Be Willing to Fail.
It’s not the falling down, it’s the getting back up again.

To access the rest of the ideas Lisa shared  go to: Turning Contact into Contracts Report (PDF download)

To listen to the Interview with Lisa, visit: http://wemagazineforwomen.com/audio/ContactsIntoContracts.mp3.

Mobile phone communication gap? I know, sounds like an oxymoron, with our mini-computers, phones, video and conference meetings in the palm of our hands, one would think our communication would be at it’s most highest peak. You would think that our society would be ultimate communicators, right? However, I beg to differ. What made me really scratch my head was a simple observation at a poetry event that I attended recently.

The crowd was slowly forming waiting for the event to begin. The music was playing, and groups of so-called friends and couples sat together at the round tables sipping on their after-hour beverages. The setting was perfect to catch up on some ‘what’s happening in your life news’, the latest gossip, venting about your jerky boyfriend, or flirting with your date. Well, instead of talking to one another, I saw thumbs typing furiously away to their other friend, much more POPULAR FRIEND, you got it…their MOBILE PHONE.

I had no idea that it’s gotten this bad people. Yes, I’ll admit we’ve advanced with technology. There has been a serious shift in what we call normal related to cell phone activity. When we see someone shouting and gesticulating wildling walking down the street by themselves, we no longer assume they just escaped from a mental institution! We know, oh, he’s just an obnoxious jerk on his Blue tooth, arguing with someone. Normal everyday stuff, right?

However, I didn’t realize that we’ve gone this far. That it’s actually normal, not poor taste or bad manners anymore to be on a cell phone while in company of others. Oh no, not for a quick call to check in with the baby sitter or make sure your friends are on their way, but to surf, Tweet, Face Book, and God knows what else NON-STOP.

I chuckled as I observed the room of the poetry lounge and I mentioned it to my friends at my table who WERE actually talking to each other. We observed the room in awe. Almost every table was illuminated with flickering blue lights, people slouching in their chairs immersed in the LCD of their cells.

Of course, me being the nosey people-watcher that I am, had to ask. I thought, this will be an interesting blog post, so why not? I started making my rounds, since the show didn’t start yet. I told people they’d be featured in a blog, and all of them were more than willing to share. I first asked the popular Miami Poet, Lex, why he was on his phone texting and why does he think most people were doing it right now.

He said, “We’re trying to look busy, occupied. I’m usually just playing Bricks on my phone. Something to do.” Lo and behold he showed me his phone and he wasn’t lying! LOL Then, there were three girlfriends who came and barely spoke to each other. They sat in the corner, laughed for a few minutes and then dug in their purses to connect with their other friends on Facebook and Twitter. I asked them what they were doing that had them so involved with their phone when they had real live friends sitting next to them.

One giggled a bit embarrassed, “Oh, I was looking at Fandango trying to find some movies to go to with some other friends!”
Another said she was checking Facebook and Myspace.com.

Oh it was hilarious, they couldn’t see how strange it was? When I say not talking to each other, I am saying NO COMMUNICATION. They were just sitting together, not speaking. I just found it fascinating how people who were friends rather talk to their social networks than the flesh and blood sitting right next to them.
I went over to a few others. One sheepishly admitted she was looking for an after party to hit up. The last one I asked is the only one with a valid response. She was trying to help her lost friend find her way to the poetry spot by texting her directions.

The next evening I was in a restaurant and I saw this “mobile communication gap” again. The avid text maniacs going to town. Two girls dining together, texting, calling, and not talking to each other. It’s a travesty people!

Now, the main question is why do we do this? Was it really like Lex said, to look important, busy, or cool? Or just because were in such a fast forward society we forget to live in the now and appreciate our moments as they come as opposed to living in the future. Ya know, looking for that after party or telling people how much fun were having on Facebook at the lounge “not talking to our friends.” If they ONLY knew the fun you were really having! Come on! The irony just kills me.

At the time of writing, my Blackberry vibrated and it was a Facebook alert saying that a client posted on my wall and few friends were digging some photos I posted. I checked it without hesitation, smiling at their responses. Oh nooooooo, don’t say it. They got me too!

Are we just little puppets controlled by the need to feel wanted, to feel important, and hey… to even show off a bit. It’s about LOOKING FABULOUS, LOOKING GOOD, FEELING APPRECIATED, FEELING LIKED and trust me we are all falling for it. It’s fun, but I think we need to find a balance between the digital world and the real world.

I remember in the early 90’s when email became more popular and we couldn’t wait for an email to come in. Now, the emails we crave are Facebook, Myspace, Twitter alerts to let us know we have a new comment, bulletin, note or message.

Don’t get me wrong. I love social networking and it’s a POWERFUL vehicle to help you get your name out there. It’s help me grow my businesses tremendously. I enjoy meeting new people from all walks of life and I especially enjoy meeting my Internet friends in the FLESH! All I’m saying is if you have REAL friends, which I’m hoping you do, cherish the moment you have with them IN PERSON.

Your poor friends have been feeling neglected. When you start sending Facebook messages to  your other friend in Canada, that seems like more fun RIGHT in front of them, they’re thinking, “What am I? Chop liver?” So, they pull out their cell to feel important as well and so the cycle begins. LOL Well, that’s just my theory!
Just remember to talk to your friends, listen to them, laugh with them and put your dang phone away just for a little. If you’re one of those FB/Twitter junkies or text maniacs, check yourself when you are sitting with a friend.
Let’s close this communication gap and bring it back to the basics. You know, when we actually talked to each other!

Own Your Power,

Simone

Hedy Ratner, Co-President of the Women’s Business Development Center (WBDC), invites WE Magazine readers to the 23rd annual Entrepreneurial Woman’s Conference.  This year the conference will be held September 16, 2009 at Chicago’s Navy Pier.

2009 conference highlights include: Women’s Business & Buyers Mart, the oldest business opportunities fair for women business owners in the country, with nearly 200 corporate and government exhibitors who are committed to buying the products and services of women business owners; Corporate Connections, one-on-one meetings between certified WBEs and our corporate and government partners; the 23rd Annual Women’s Forum Breakfast, where nationally renowned women business owners share their personal stories of success – and the challenges they met along the way; the 23rd Annual Hall of Fame Awards Luncheon, honoring the achievements of women business owners and supporters of women’s economic development – and much, much more!

The WBDC is pleased to announce that Penny S. Pritzker, innovative business builder, civic leader and philanthropist, who is the chairman of four corporations, including TransUnion, Classic Residence by Hyatt, The Parking Spot and Pritzker Realty, will deliver the keynote address at the Annual Hall of Fame Awards Luncheon.

For a complete Schedule of Events and to register online please visit www.wbdc.org.

Grab a piece of paper and a calculator and, right now, tally up the amount of money you personally spent (or your company spent for you) on networking activities this year. Include memberships, dues, conferences, luncheons, receptions, referral groups, and that round of golf with a prospect.

In our workshops, we’ve heard people report totals that range from $15 to $75,000! How about you?

Are you surprised to see how little you actually spend, given how important meeting new people and re-connecting with long–time contacts is to your bottom-line? Or are you shocked to realize how much you spend and want more return on your investment? If you want to make the most of your memberships here are 10 tips. They’ll help you enhance your reputation, establish your credibility, and raise your visibility.

1.   Assume your presidential responsibilities.

When you attend an organization’s event, remember you’re not just another member, you’re president of your own network! You are responsible for what you take away from the meeting. The success of the meeting is up to you. Many organizations will send you a guest list so you can see who will attend. Take charge of meeting the people you want to meet and making the connections that will be valuable to you.

2.   Showcase your capabilities.

Teach your fellow members what you can do – - your skills, abilities, and talents. As you become active, take on only those roles you can and will do well. If you do a great job as treasurer, people will assume that you are an excellent computer programmer or an outstanding real estate salesperson. Conversely, if you’ve promised to do something, but don’t come through, people will assume that you are not a competent attorney or public relations practitioner. We call this The All or Nothing Principle. If you do one thing well, people will assume you do everything well. If you do one thing poorly, people will assume you do nothing well.

3.   Show off your wares or your services.

Provide a demonstration or a sample. Contribute door prizes. Do a display. Take every opportunity to give other members a chance to experience – - with all of their senses — your products or expertise. Karen sells a line of designer clothing. She wears a new outfit to every meeting, leaving the price tags on!

4.   Show up.

Get there early and stay late. The involved people — speakers, board members, movers and shakers – - are likely to be there for “pre- and post-meeting meetings.” They are the ones you want to cultivate for your network. Don’t fume about what happened this morning or what’s on your agenda for the afternoon. Be there and be present in the moment. If you can, turn off your pager or cell phone. Pay attention to the here and now.

5.   Listen carefully with a bias toward action.

What do people need that you can offer? Always be ready to give information, resources, or help to others. If Susan says, “Boy, I’m ready for a vacation!,” say “I have a terrific travel agent. Would you like her name?”

6.   Help others connect.

Who would your conversation partner like to meet? To find out, listen. When Carla introduced herself as an interior designer who focuses on the senior citizen market, Mitzi immediately said, “I’ve got to get you together with someone I know who shows businesses how to market to the 50 plus generation.” Listen for links, what people have in common. “You went to the University of Chicago? So did Danielle. Let me take you over and introduce you.” Or, “Oh Sarah, I just met Ona who has also just started her own business. Let me introduce you to her.”

When you become known as somebody who knows everybody, people will call you and ask you if you know someone who . . . . As you link people together, you build your reputation as an expert networker.

7.   Tell success stories.

What picture do you want to pop up in people’s minds when they hear your name? They will remember what you last told them. Have something important to tell when they ask you, “What’s new?” As you think about what you want to tell people, begin with your goal. What do you want people to know about you or your business? Plan ahead to talk about clients served, problems solved, or products that saved the day. You can talk about your successes without bragging. As Will Rogers, the great American humorist once said, “If you done it, it ain’t braging.”

 
Lynne Waymon is the co-founder and CEO of Contacts Count the nationwide training and consulting firm specializing in business and professional networking You can reach Lynne or Anne at www.ContactsCount.com

Do you think that only people who work in sales can benefit from building a professional network? This is a common misconception, but it could not be further from the truth. The fact is that no matter what line of work you are in, it’s important for you to build professional relationships with likeminded people that you may be able to assist, and who may also be able to help you at some point in your career.

4 Ways You Can Benefit from Networking

1. Referrals
Many business and employment opportunities are passed via referral. When you need someone to perform a service for you, don’t you start out by asking people you know and trust for ideas of who to contact? When you do that, you are asking for referrals. It only makes sense to seek to do business with individuals and companies that our friends and colleagues recommend rather than those that we don’t know anything about.

2. Resources
Regardless of the type of work you do, there will be times that you need to locate products, services, or other types of assistance with projects you are working on. It’s much easier to find what you need if you already have existing relationships with people who can assist you, or who are able to put you in touch people who provide the help you need. If you’ve built a strong professional network and have a reputation for being willing to help others, you’ll have an easier time finding people to pitch in when you need help yourself.

3. Reputation
There’s no substitute for being viewed as a reputable professional. No matter what type of business you are in, having a good reputation will serve you well throughout every stage of your career. When you cultivate a strong network of people who know that you are a person of integrity, your reputation will benefit. Make sure that people come to recognize you as someone who can be trusted and counted on to follow through with what you promise.

4. References
When you are looking for a new job, seeking a leadership position in a community organization, or are being considered by a prospective client, it’s important to have professionals outside of your workplace who are willing to speak on your behalf. When you have a strong network, you’ll be able to reach provide positive references who can help you accomplish your goals. Remember that it’s essential to ask for permission before using someone you know as a reference.

Start Building Your Network
Are you ready to start building your professional network? There are so many benefits associated with cultivating a strong network that the time and effort you spend doing so will certainly be time well spent. You’ll benefit personally and professionally from reaching out and getting to know other professionals in your community and in your industry. Find a professional association or business development group that’s appropriate for you and join today! Remember that you must actively participate in order to benefit. Putting your name on a membership roster just means that you have joined the group. To build credibility with the members and to grow your network, you must commit to becoming an engaged and active participant.

About the Author
Mary Gormandy White, M.A., SPHR is the Training Coordinator for Mobile Technical Institute & MTI Business Solutions (http://www.mobiletechwebsite.com), where she specializes in human resources, management, and public relations training. She teaches open enrollment classes for MTI, provides on-site corporate training, and frequently speaks at conferences and association meetings. She is also the author of 101 Successful PR Campaign Tips and 101 Human Resources Management Tips in the LifeTips book series. MTI provides a variety of consulting services, including IT Training, certification testing, resume writing, HR & PR consulting, custom database development and website solutions.

Rev. Dr. Lorraine Cohen is CEO and founder of Powerfull Living. With more than 20 years experience in life coaching, psychological counseling and sales, Lorraine works with spiritually-minded entrepreneurs, business owners, coaches, service professionals, and consultants. Recognized as a cutting-edge expert in her field, Lorraine coaches people to create a profitable business, meaningful career, and fulfilling life by aligning with their spirit. An expert in breaking through fear and removing barriers to success, she shows people how to get unstuck; to break through the confusion and roadblocks so that they move forward in all areas of their life. A sought after speaker, writer and broadcaster, Lorraine hosts her own internet radio shows: Powerfull Living Radio and Compelling Conversations Series for Powerfull Living with leaders in the field of business development, personal growth and spirituality.

About this session:

Could you use a little (or a lot) more publicity to spread the word about your Small Business? If so, then be sure to tune in to this teleseminar! In this 30 minute interview Lorraine will talk about the Key qualities that make guests great, how to distinguise yourself as an expert using interviews, common mistakes to avoid when being interviewed, how to leverage guest appearances to generate income, build credibility and grow your lists… and more. You can listen to the interview here: http://wemagazineforwomen.com/LorraineCohen.mp3.

Afterwards check out Lorraine’s program that begins  on May 27 – Changing Lives Using Radio & Teleseminar Interviews, 5-week mentorship program with broadcaster Lorraine Cohen Do you have a product or service you want to bring to a larger audience? Do you have a message you are bursting to deliver to enrich people’s lives? What would it be like if you had a greater opportunity to make a difference in the world? Imagine the legacy you could create by inspiring people to experience more joy, prosperity, and success in all areas of their life by sharing your heart, wisdom, and gifts… Learn a step-by-step road map to prepare your radio and teleseminar presentations as well as finding the right venues. Register now and instantly save $50 by using the coupon code RADIO when you checkout. Wednesdays, 6-7:30 pm EST. Get more info here: http://www.profcs.com/app/?Clk=3015371

Triple your sales conversion with phone + web Sales Events ~ Instant Teleseminar Makes it Easy!