You hit the spot with your comments about networking. When I attend a networking event, I go with the intention of getting out of my own way and meeting new people. I’m interested in getting to know them on a personal level, as well as finding out how their business is doing in the marketplace. If during our conversation it feels natural to talk about my business, I don’t hesitate to do so.

I find it helps me break the ice to ask, “How’s your business going?”, and “What’s next?” In particular the question, “What’s next?” gets people thinking about the future, and I tend to have some really interesting conversations.

But, besides getting you out in the community, it helps you feel like you’re doing what you need to do to build and grow your business. This lets the Universe know you’re serious and attracts more opportunities for growth. So, in reality the networking is just as much for your mental outlook as it is for your business opportunities.

Warm regards,

Sandy Reed

I so concur with all you said in this post. Networking doesn’t have to be a “bad” or “scary” word to people as long as they remember that it isn’t about selling. I think people feel that is hard to do because they want customers however, if they realize that if they give it time…and allow those relationships to grow, it will work. However, you really can’t go into it expecting anything at anytime. Just network to be of help or of service to others in whichever way that you can.

I know for me too, I network to help others and to see how I can make connections for them possibly. I don’t expect them to be my client, I just do it because I truly want to do it.

It seems as if because I give to others, it comes back to me in some way. The law of attraction seems to come into play here.

I am a virtual assistant and I would have to say that 80% of my clients have come to me via referrals and networking events.

I would also encourage people to go out there and be a part of a networking group. You don’t have to say anything if you don’t want to however, being visible is helpful. Also, listen to what others say and watch what others do. If something seems to “fit” you, become more involved in that group. If something doesn’t seem to “fit” you, don’t go back for awhile.

Another thing about networking is being consistent in your efforts. One thing that I help some of my clients with is creating a networking schedule. This allows them a bit more clarity and organization for the networking efforts so it is easier to manage.

Thanks Andrea for a wonderful post.

Sincerely,

Teresa Morrow

Now as a business consultant that helps other service-oriented professionals (such as massage therapists, yoga instructors, estheticians, and even computer technicians) I try to help people find marketing tools and vehicles that suit their personality best. Perhaps not everyone is cut out for joining a leads group or other structured networking organization. But they would work well and enjoy serving in a volunteer position that complements what they already do or puts them in touch with people who can use their services.

To me networking is just about spreading the word about what you do to others you meet and making business connections that can be of help to you and others you know down the road. So I encourage people to be prepared to share their business with others wherever they go and to be open to the many opportunites that can come from “planting” and “watering” the seeds of their business along the way.